Author & Creator: Neal Hoffman was born and raised in Marblehead, Massachusetts, where he stood out as a model; student in his Hebrew school. With an undergraduate degree from the University of Michigan and MBA from University of Viriginia, Neal landed his dream job making toys at Hasbro where he worked on GI Joe, Tonka, and Transformers. In 2011, Neal and his wife Erin moved to Cincinnati with their son, Jacob Maccabee Hoffman, and welcomed their second son, Alexander Goldwin Hoffman. Drawing from his creative background in toys, Neal was inspired when Jake asked for an Elf on a Shelf and came up with the idea for Mensch on a Bench. That night, Neal wrote the first draft of the book and read it as a nighttime story to Jake. Just 18 months later, the Mensch has benefited from a successful Kickstarter campaign, launched into the retail industry, and been widely accepted by the Jewish Community. Neal is passionate about helping Jewish households create new memories and traditions, starting with his own. The Mensch on a Bench is a passion project and he loving every second of it.